Teresa Freire de Noronha

Teresa Freire de Noronha


Time in tech 16 years
Current role Business Analysis Manager @ Passio Consulting + Blogger @ StartApps
Place of origin Lisbon

Tell us more about you:

Early years and where you came from?

I was born in Lisbon, until 5 in Arganil, near Coimbra where I learn to love nature and to be closed to everyone. Then grew up in Odivelas, and from that time I remember the people and to make a lot of questions, wish I like to do until now.

How were you introduced to the world of the Portuguese tech industry?

I went to study System Engineering and than I went to the consultancy world.

Walk me through your work and what you are doing now in the tech industry.

I always like to know the best practices and always saw technology in the consumer optic. I like to understand the need, create the solutions and design the functionalities. So, I specialized as a Business Analyst and have participated in many interesting projects as a Project Manager or Business Analyst, like the Portuguese Citizen Card. 

Then I noticed that something big was happening in the mobile world, and I decided to share my analysis of Apps in a blog, I create: Apps para que te quero. But then the questions begin to come up in my head and I step into Startup world. With the participation at Web Summit and after trying to explain what my blog was about, it turn into StartApps.

What part of what you do, you love the most?

I love to understand the needs as I love to know the tech solutions that are blossom every day, and traduce them into common people language.


How do you think that your background and knowledge impact the way you approach your work in the Portuguese tech industry?

I think that understand technology and being use to it, turns easier to speak and write about it in a common way.

What advice do you have for young women that want to get into tech and don’t know where to start?

My advice is to understand what you really like and why… And do it!

Walk me through a day in your life as a Portuguese woman in tech.

I woke up, I ate my breakfast with my family, I leave my child by foot at her kindergarten, then I go to the office and help in the Application Maintenance Management for Business at a big energy company. At lunch time I go to do some interview to the blog, or use it to know some App, or just go for lunch with the office girl and friends. At the end of the day I go home, meet my family or I go to an event, meet up or training. In my day to day life, I just walk don’t need car or bus. Sometimes I use Uber or my favorite, Cabify.

What’s the best advice you’ve ever received?

Do what you love, and if you don’t love it don’t do it for a long time.

What apps/software/tools can’t you live without?

Google apps, Homebanking, Social, Weather and Eventbrite.

Links that you want to share?

StartApps: http://startapps.blogs.sapo.pt/ 

Passio Consulting: http://passio-consulting.com