Helena Miranda

Helena Miranda


Time in tech 8 years
Current role Data Mining Specialist
Place of origin Portugal

Tell us more about you:

Early years and where you came from?

I’ve studied economics at Nova School of Business and Economics and I’ve work in Consulting for a Big4 for several years, then i took a master in Nova IMS and I’ve star working with information and analytics in a big scale.

How were you introduced to the world of the Portuguese tech industry?

In PricewaterhouseCoopers.

Walk me through your work and what you are doing now in the tech industry.

I build consumer propensity and segmentation models using data mining techniques for cross-selling campaigns and other customer centric decisions.

What part of what you do, you love the most?

I love to build models and discover patterns in large data sets involving methods at the intersection of machine learning, statistics. I also love to define the requirements to pull together information in a database system that will enable us to look whenever we want to the same information and build knowledge with it.

How do you think that your background and knowledge impact the way you approach your work in the Portuguese tech industry?

I help to build TAP customer information repository and I’ve built TAP firt customer segmentation models for campaigns. Now, I’m in Banco BPI building propensity models and in the future, I would like to build a repository of information to improve public spending.

What advice do you have for young women that want to get into tech and don’t know where to start?

I strongly reccomend a Postgraduate Program in Information Management.

Walk me through a day in your life as a Portuguese women in tech.

It’s a lonely life, whit a few people to talk about future challenges and tendencies.

What’s the best advice you’ve ever received?

“If you have started something , take it till the end” from my grandmothers

What apps/software/tools can’t you live without?

SAS Miner, SAS Guide, SPSS Statistics, SPSS Modeler, Microstrategy, SQL Server