Filipa Neto

Filipa Neto


Time in tech 5 years
Current role Co-founder and Managing Director @ Chic by Choice
Place of origin Lisbon

Tell us more about you:

Early years and where you came from?

I’m from Lisbon and I’m 26. Since a young age I engaged with fashion and technology. I remember spending days at my grandparents clothes manufacturing company or playing with a computers at my parents retail software company.

How were you introduced to the world of the Portuguese tech industry?

My first tech memory was playing with Paint. At 7 years old I started attending computer classes and around 12 I received my first Lego robot so that I could learn how to program.

Walk me through your work and what you are doing now in the tech industry.

I’m co-founder and managing director of Chic by Choice. We are the leading designer dress rental platform in Europe.  I’m responsible for the overall  strategy of the company,  product roadmap, stakeholders relations, as well as management and recruitment of team members.

What part of what you do, you love the most?

What I like the most is product. Is great to build something people like and optimize that experience to make it easier and better everyday. It’s a combination of  analytical tasks, understanding the user and a creative side for finding new solutions. I also appreciate the chance to meet incredible people from tech and fashion. It’s great to have access to learning with the best in each industry.

How do you think that your background and knowledge impact the way you approach your work in the Portuguese tech industry?

I studied economics at Católica Business School. I would say coming from a background that makes you develop your analytical side was a great influence.  Nevertheless I really believe in continuous learning. There’s so much to learn when you are a curious person. I’m an avid book reader. I really enjoy the learning process.

What advice do you have for young women that want to get into tech and don’t know where to start?

Go to meetups, read and try to learn as much as you can. Be curious. There’s nothing you cannot learn.

Walk me through a day in your life as a Portuguese women in tech.

First thing I do is a list of things I can’t fail that day. Not more than 3 things. Then I review the key performance indicators of the website. At 10 am we have our everyday stand up meeting. A lot of my time is making sure that all the different teams have a clear roadmap and that they receive all the feedback they need as well as meeting with different stakeholders of the business.

What’s the best advice you’ve ever received?

Listen to everyone but follow your own instincts.

What apps/software/tools can’t you live without?

Google Analytics, Gmail, Trello.

Anything else you want to share?

It’s not how good you are it’s how good you want to be.