Cátia Costa

Cátia Costa


Time in tech 7 years
Current role Head of Marketing @ eSolidar
Place of origin Braga

Tell us more about you:

Early years and where you came from?

I’m born and live in Braga, in the north of Portugal. I have a Marketing degree from ISCAP in Oporto and I started work in Digital Marketing 7 years ago in Braga.

How were you introduced to the world of the Portuguese tech industry?

When I was 13 years old, my father gave me my first computer I had to take a short course of Microsoft Office. In this time I fell in love with technology and computers.

Walk me through your work and what you are doing now in the tech industry.

I’m Head of Marketing at eSolidar. eSolidar is a 3 years old startup that empowers the connection between businesses, charities and their communities by providing easy ways to engage and raise funds/awareness.

In eSolidar I’m responsible for the Marketing and for building partnerships with celebrities & brands.


What part of what you do, you love the most?

Of all the work what I love the most is the social part of the business. We work to help charities and people in need. It shows a new approach where it’s possible to have a business and create social impact at the same time.

How do you think that your background and knowledge impact the way you approach your work in the Portuguese tech industry?

I was lucky that the Marketing course I studied gave me also some knowledge in management, consumer’s laws, and other subjects besides marketing. This facilitate my thinking about products/services and how it develops as companies.

What advice do you have for young women that want to get into tech and don’t know where to start?

My advice is to start anyway, the most important step is to start! Start talking with people in the area, go to tech events, ask opinions/feedback and make a brainstorming ideas with colleagues…

Don’t hear who says we (women) have less probability of success or can’t do it.

Walk me through a day in your life as a Portuguese women in tech.

My day start at 7.30 am with a little check on Facebook Feed and email. I’m on the office around 8.30 am and the day ends at 5.30pm.

What apps/software/tools can’t you live without?

I can’t live without Facebook (facebook ads, facebook pages), Google Analytics, Hootsuite, LinkedIn, Snapchat and email!

Links that you want to share?