Ana Pimentel

Ana Pimentel


Time in tech 7 years
Current role Coordenadora de Tecnologia e Startups @ Observador
Place of origin Figueira da Foz

Tell us more about you:

Early years and where you came from?

I’m from Figueira da Foz, a small city near the sea in the center of Portugal, where I was born and raised. I moved to Lisbon in 2003 to study Science of Communication. I lived for 6 months in Pisa, Italy, in 2007, under the Erasmus program and then returned to Lisbon, the city that is also my home.

How were you introduced to the world of the Portuguese tech industry?

I started writing about entrepreneurship and tech startups in 2010, when the Lisbon startup scene begun emerging. The stories of the people that are now crossing seas and helping to put our country in the international startup radar started back then. I saw the rising of some of our first associations, incubators and most well known entrepreneurs. And my passion for the subject grew as the startup scene was also growing.

Walk me through your work and what you are doing now in the tech industry.

I’m a journalist in Observador, an online media that is also a startup. We were born in 2014 and we are currently testing our business model - we support our business only through ads (and we are testing different ways to do it). We have no paper associated or a paid subscription. All our articles are free. I’ve been specializing my career in subjects that are important for the digital economy - startups, digital revolution, venture capitalism, businesses based in tech innovation. I sign a weekly newsletter on these subjects.

What part of what you do, you love the most?

To be able to tell the stories of the people that may be redefining our economy, although we will only be aware of that it in the future. Writing about the changes that the digital revolution is making not only in the economy, but in almost every single aspect of our daily life - the way we communicate, we work, we see things, we date, we choose our lifestyle, we manage our time -  is writing while the world is also discovering how to deal with all of that. At the same time. It’s risky, but it’s overwhelming. My job is to explain what is happening now, but also what is still yet to come - what are the benefits and the fears of this digital revolution.

How do you think that your background and knowledge impact the way you approach your work in the Portuguese tech industry?

My will to understand more what is happening in the digital economy, with the eyes of a non-tech person, is crucial to explain to all kinds of people (tech lovers or not) the insights, benefits, problems and fears of the tech world.

What advice do you have for young women that want to get into tech and don’t know where to start?

Choose a thing you like to do or that you are interested in, no matter what it is, because once you’ll find out that, you will also find the tech way to do it. Nowadays everything that surrounds us can be based in tech. We are all living under digital patterns. Everything is tech. You just have to figure it out what is yours.